Korea’s largest premium corporate gift and homeware show

Why Participate?

1. Top show in the Gifts Industry in Korea

For 28 years, Seoul Int’l Sourcing Fair (Abbreviation SIPREMIUM) has been the premier destination for exhibitors and buyers in search of sourcing exceptional goods in Korea. Seoul Int’l Sourcing Fair is growing steadily in a positive direction, with our records showing that visitor and exhibitor participation rises each passing year.

More than 450 exhibitors from in and outside of Korea participated in SIPREMIUM 2018, which featured 560 booths and welcomed 15,388 visitors. 95% of exhibitors were satisfied with the overall management of the show. For 2018 show report, click here.

465 Exhibitors

560 Booths

 1,340 Overseas Buyers


Total Vistiors

2. Endorsed by Reputable Organizations

UFI (Union des Foires Internationales) approved for a decade since 2005 (the only Korean exhibition in its industry to have received UFI approval), and designated as a ‘Promising Exhibition’ by the Ministry of Trade, Industry and Energy (former Korean Ministry of Knowledge Economy) since 2004, the Seoul Int’l Sourcing Fair has gained significant recognition both nationally and internationally.


3. Valuable Business Opportunities Presented

The Seoul Int’l Sourcing Fair, in conjunction with KITA (Korea International Trade Association) provides a business matching program free of charge for qualified buyers and exhibitors. Participating buyers are from wholesale distributors, retail distributors, purchasing departments from department stores, trading companies and more, all looking for the latest sourcing goods. In 2018, a total of 764 meetings were held where 83% of the participants said “Yes” to finding a supplier of interest. For details, click here.

Voices of Buyers from the 1:1 Biz-Matching Program in 2016

“Very happy to have participated in SIPREMIUM. I also want to thank you very much for assisting me. I think this exhibition is a good start for the bilateral cooperation. I met a lot of very good partners at this exhibition. Really looking forward to the next year’s exhibition. Thanks again!”
– Mavis Lin (Business manager of Shang Cai Trading Co., Ltd, China)

“I want to take this opportunity to thank you and your team for the very well organized “SIPREMIUM 2016” at COEX, Seoul. Your team took the time to explain, properly guide and support the participants during the event. This was helpful as it was my first time in Seoul. The Biz Matching program was also very useful. The vendors were all professional and the merchandise selection offered were unique, of good quality and interesting. The Biz Matching program also allowed the vendor and buyer to meet privately and uninterrupted, in the comfortable off-stage meeting areas. This made our meetings very productive. We are very happy to have participated in SIPREMIUM 2016. Well done!”
Low Chee Wee (Assistant General Manager of John Little Ptd. Ltd., Singapore)

“We truly appreciated the kind invitation to have us visit the Seoul International Sourcing Fair (SIPREMIUM 2016). The facilities provided for the business matching were great and having an interpreter really helped. We felt really taken care of while we were there from the accommodation, escort, lunch and even the tour. Having our first visit so successful, we would definitely consider coming again for the next shows.”
Winnie Tan (Business Development Manager of Ideahouse Corporation Sdn Bhd., Malaysia)

# of Exhibitor & Booths

Units : No.

  • 2015년
  • 2016년

# of Consulted and Contracted Meetings

Unit: Meeting

  • 2015년
  • 2016년

Consulted and Contracted Amount

Unit: 100 million KRW

  • 2015년
  • 2016년

Major buyers from large corporations

MDs from Large Distribution Networks

Other Korean Buyers

4. Countless Benefits

National Pavilion:

Countries hoping to bring multiple exhibitors to the Seoul Int’l Sourcing Fair can receive benefits such as hotel and tour arrangements, interpreter assistance, and more, by organizing a National Pavilion. The more exhibitors from a country, the higher the discount!

In 2014, there were pavilions from Cambodia, India, Malaysia, and Singapore. In 2016, ASEAN Pavilion, and in 2017, Indian Chamber of Commerce formed a National Pavilion. For details, click here.

Buyer Delegation:

Buyer groups of 10 or more members from international trade associations or government organizations can attend the Seoul Int’l Sourcing Fair as part of an official delegation group and are eligible for benefits such as complimentary hotel accommodations, interpreter services, lunch and more. For details, click here

5. Diverse Concurrent Events & Exclusive PR Opportunities

In 2015, the “Traditional Market Pavilion”, “Handmade in SIPREMIUM”, and “CONTEXT – an opportunity to introduce modern art to the audience and also showcase works of amateur designers” were held alongside the exhibition, showcasing a variety of premium sourcing goods and exceptional design idea products. For details, click here.

In addition, Secretariat sends out newsletters and promotional magazine in order to keep exhibitors, visitors and buyers updated with the industry news.

6. Support in the accurate performance management

Seoul Int’l Sourcing Fair provides an accurate solution for participants’ exhibition management.

Through the Exhibitors Performance Support Program (EPS Program), SIPREMIUM secretariat measures exhibitors’ return on investment in their participation and provides consultation on what could be the most effective strategy for their exhibition management.

EPS program manages the exhibitors’ performance before, during and after the exhibition and aims at the maximization of participant’s outcome and in the long term, successful execution of their business strategy.


Estimating the potential customer base of the exhibition.
Establishing goals for the sales, CRM, promotion, new market development, and data collection
Setting up the exhibition concept and consulting for the on-site management.
Consulting for the pre-event promotion / marketing & PR


Providing a consulting manual for the business meetings with buyers
Running the Biz-matching program in order to minimize exhibitors’ opportunity cost


Quantifying the performance during the exhibition.
Generating the sales leads by analyzing the results of the business meetings.
Consulting for the sales lead tracking
Consulting for the post-event / Marketing & PR
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